HERE IS WHY BUYERS DON’T TRUST ONLINE ART — AND HOW ARTISTS CAN BUILD THEIR CREDIBILITY

In this era of internet insecurity and uncertainty, buying art online can feel risky. Because of rampant stolen creative, fake profiles, and AI-generated slop everywhere, Art buyers will naturally question legitimacy.

Most buyers hesitate with their decision, not because they dislike the art — but because they can’t trust the source.

One of the problems is a crisis of authenticity. Buyers will often wonder. Is this artist real? or is this a fake profile looking to scam me? Speaking of scamming, do they actually own this work or has this been copied from somewhere else? Is it someone else’s intellectual property and could there be any legal repercussions down the road?

Without proof of ownership, or lack of credentials, a lot of buyers will walk away.

How Artists can Rectify this on Artist Armor.

Firstly, create a professional profile. And I mean professional. Use your real name or brand, a clear photo, and a strong bio. This will at least disarm buyers from thinking you’re a fraud because you have disclosed some personal information about yourself, and you aren’t hiding behind a fake name or avatar.

Be sure to document your work. This means add proper titles, creation dates, and copyright metadata within your art program. There is a reason that you can add this information and you should use it. It tracks the work to you, and will help ID you as the creator. Artist Armor doesn’t delete the metadata from your work.

Keep interactions on the Artist Armor platform.

I cannot stress this enough. Artist Armor goes through three stages of security before anyone sees your art. 

ID Verification

The only thing you can do through the site is search the marketplace. As soon as you want to contact anyone, purchase their wares or upload anything, you must be verified. 

Artist Armor’s ID verification is to protect the buyer and the seller. It establishes that the patron and the artist are who they say they are and have proven it with proper ID. But that is not enough. 

Human Approval Process

A moderator has to approve your file before it is available to you in your file library. You will be able to see it there, you just can’t access it until approved. 

Chunked Files

Upon upload, the file will go through the securest of features on Artist Armor first. The chunking process. The file will already be protected before you can even view it. 

Along with the initial security, each conversation and action is time-stamped and collected and available at your fingertips. Trust is established before the transaction has even begun.

The results are when buyers see credibility and documentation, they feel safe with purchasing your art. They know that you are a real person, and that is a great jumping-off point when starting a business relationship.