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HERE IS WHY BUYERS DON’T TRUST ONLINE ART — AND HOW ARTISTS CAN BUILD THEIR CREDIBILITY
In this era of internet insecurity and uncertainty, buying art online can feel risky. Because of rampant stolen creative, fake profiles, and AI-generated slop everywhere, Art buyers will naturally question legitimacy. Most buyers hesitate with their decision, not because they dislike the art — but because they can’t trust the source. One of the problems is a crisis of authenticity. Buyers will often wonder. Is this artist real? or is this a fake profile looking to scam me? Sp
Marc Morgenstern
9 hours ago2 min read


Article 7: The Future of Memes, AI, and IP
Greenlight Essentials, a company that deals directly with the film industry, has taken a picture of Tom Cruise in Mission Impossible and likens it to their ai script coverage service. Not even respect in their own industry. As AI-generated content floods the internet, ownership becomes blurred, and harder to trace making it easier to abuse. AI Doesn’t Solve IP Problems AI-generated memes often rely on training data sourced from copyrighted works. The ethical questions don’t d
Marc Morgenstern
Feb 251 min read


Article 6: Ethical Advertising in the Meme Age. 6/7
Phoenix Canada, a pharmaceutical reseller has used the popular Squid Games character to convey that not using their service could be a detrimental as playing Squid Games. Using memes doesn’t have to mean exploiting its creators. Ethical alternatives exist—and they often produce better results. License the Image Many creators are happy to license their work for fair compensation. Licensing provides: • Legal certainty • Creative collaboration • Brand goodwill Crocodile Dundee.
Marc Morgenstern
Feb 171 min read


Article 5: The Legal Reality — What Creators Can (and Can’t) Do. 5/6
Harmonic is using the popular Willy Wonka meme featuring Gene Wilder to promote their security business. The meme suggest that the character has knowledge that the you don't. Ironic. In theory, copyright law protects the creators. In practice, enforcement is costly, slow, and often intimidating. Common Options Creators typically have access to: • DMCA takedown notices • Platform reporting tools • Cease-and-desist letters • Small claims or copyright tribunals Each comes with t
Marc Morgenstern
Feb 171 min read


Article 4: Meme Laundering — How Brands Hide IP Theft in Internet Culture. 4 of 6 - Star Wars Edition.
Powertechi has used the meme from Disney & Lucasfilm's multi Billion Dollar Franchise Star Wars to sell their product and have the nerve to use words like Real Industry Experts and Validate. Rarely does a brand directly take an image from an artist’s own portfolio. Instead, the infringement is often obscured through layers of reposting, cropping, giving them plausible deniability. This practice is known as “meme laundering”. The Aggregator Pipeline Many brands source memes fr
Marc Morgenstern
Feb 102 min read


Article 3: From Viral to Stolen — How Artists Discover Their Work in Ads
For many creators, the discovery is accidental. A friend sends a screenshot. A follower tags them. An ad appears mid-scroll, unmistakably built around their work. What once went viral organically is now selling something—and no one asked permission. The Moment of Realization Creators often describe a mix of disbelief and dread: 'Is that really my photo?', 'Did they license this?', 'How long has this been running?' The answers are usually unpleasant. The image has been cropped
Marc Morgenstern
Feb 51 min read


Article 2: “But It’s Fair Use!” — The Most Misunderstood Defence in Advertising. The Drake Equation.
When confronted about unauthorized use of an image, many brands respond with a familiar refrain: “It’s fair use.” The phrase is invoked with confidence, as though it were a magical legal shield that dissolves responsibility. In reality, fair use is one of the most misunderstood—and most abused—concepts in modern advertising. Drake has become a popular meme which signifies that he doesn't like the first item and prefers the second item. Rentola has co-opted the meme to say th
Marc Morgenstern
Jan 192 min read


Graphic Artists Keep Getting Their Work Stolen. We're Pushing Back.
Introducing the Graphic Artist category of Artist Armor. We’re building Artist Armor because the creative world has stopped protecting the people who power it. Artists are demanded to show up and create, while their work is copied, scraped, reposted, and stolen—often without credit, permission, or protection. Our founders knew Artists deserved better. They set out to build a platform and marketplace designed to let creatives share, sell, and protect their work—without comprom
Marc Morgenstern
Jan 162 min read


If You’re a Writer, This Platform Was Built for You.
The first creative category on Artist Armor. We are building a startup for Artists because the creative world is broken. Too many Artists are showcasing their art in an environment where their work can be copied, scraped, reposted, and stolen— often without credit, permission, or protection. Our founders didn’t want to accept that as “just the cost of being creative online.” So they set out to build something better… A platform and marketplace where artists could buy, sell, a
Marc Morgenstern
Jan 112 min read


Invisible Data Scraping: When Your Art Is Taken Without a Trace. 6/6
Part 6/6: Ways Creators Are Having Their Art Stolen Online The most widespread form of creative theft often leaves no evidence. Invisible data scraping happens quietly, at scale, without consent or notification. What Data Scraping Looks Like Automated bots collect images from websites, portfolios, and social platforms.Artists are never told.Consent is never asked. Why It’s So Hard to Detect You won’t see reposts. You won’t see listings. Your work simply disappears into datas
Marc Morgenstern
Jan 111 min read


Article 1: The Meme Gold Rush — Why Brands Can’t Resist stealing IP. Case Study: Aftershoot
This series is to showcase that memes are being used, most likely without permission from their copyright owners. And that if businesses have no problem using intellectual property from huge entertainment corporations, A list actors, or even the faces of people who have become famous through an internet sensation, they wouldn't have any problem using a smaller artist's IP without their permission and without compensation. Take a scroll through Reddit, Instagram, or X and you’
Marc Morgenstern
Jan 64 min read


Memes, Marketing, and Misuse
This Blog Series focuses on How and Why Businesses Use Other People’s IP Without Permission. Code Academy has repurposed actor Sean Bean from The Lord of the Rings to advertise a coding teaching site. Series Overview Memes have become the shorthand of the internet—instantly recognizable, emotionally efficient, and culturally sticky. For marketers, that makes them irresistible. But many of the images, characters, screenshots, and artworks used in memes are protected intellectu
Marc Morgenstern
Jan 61 min read


Attribution Erosion & Style Copying: When Credit Quietly Disappears. 5/6
Part 5/6: Ways Creators Are Having Their Art Stolen Online Not all theft looks like copying. When people think of art theft, they might imagine direct duplication — a stolen image, a reposted illustration, a counterfeit print. But one of the most common forms of creative theft today is quieter, harder to trace, and far more damaging over time. It’s called attribution erosion. How Style Copying Works Style copying doesn’t lift a file; It lifts the essence. A familiar palette.
Marc Morgenstern
Jan 61 min read


Is Your Art Safe?
The Illusion of Safety Every time a creator uploads a piece of art, there’s a moment of pride, followed quickly by a flicker of risk. We post, share, and publish to be seen. But in the digital age, visibility and vulnerability often come as a pair.For years, creators assumed that copyright laws, platform policies, and social accountability would protect them. But in 2025, the truth is impossible to ignore: your art isn’t safe online. The Data That Should Scare Everyone (But
Marc Morgenstern
Dec 18, 20253 min read


Ways Creators Are Having Their Art Stolen Online: Part 1/6
Unauthorized Resale & Print Copying As an Artist, you struggle with the knowledge that every click, share, and repost can become a gateway for theft. From AI scraping to print resale, this six part series will be covering the most common ways creatives are losing control of their art, what they can do to protect themselves, and why protections can’t wait. While trying to find their Customers, Artists are finding they have lost the rights to their own creations. During the ser
Marc Morgenstern
Dec 18, 20253 min read


Ways Creators Are Having Their Art Stolen Online: Part 2/6
The Hidden Epidemic of Digital Theft Every click, share, and repost can become a gateway for theft. From AI scraping to print resale, here’s how creators are losing control of their art online, how you can protect your art, and why protection can’t wait. Every minute, new art goes online — and somewhere, someone is already downloading, reposting, or replicating it without permission. From unauthorized resales to AI scraping, creators are watching their livelihoods erode one s
Marc Morgenstern
Dec 18, 20254 min read


Style Theft via Generative AI: When Machines Learn You | Part 3/6
Article 3 of 6: Ways Creators Are Having Their Art Stolen Online When AI Learns Your Style Without Asking It’s bad enough that creators must accept some level of online risk — a repost here, an uncredited share there. But now generative AI has introduced an entirely new threat: Style theft. Not imitation.Not inspiration. Large Language Models (LLM’s) are absorbing your entire artistic voice — your palette, lines, textures, shapes, and emotional cues — and reproducing it on
Marc Morgenstern
Dec 18, 20253 min read


NFT & Tokenized Art Theft: When Your Art Is Minted Without You | Part 4/6
Article 4 of 6: Ways Creators Are Having Their Art Stolen Online May of 2014 NFTs were supposed to solve the problem of digital art theft. They promised proof of ownership.Traceability.A way for creators to finally control their digital work. Instead, for many Artists, NFTs created an entirely new form of theft. A tool that’s faster, harder to stop, and nearly impossible to undo. Because while blockchains protect tokens, they don’t protect Artists. Side Note: What Is an NFT,
Marc Morgenstern
Dec 18, 20254 min read


THE STATE OF DIGITAL ART THEFT
The state of digital art theft online has become a pervasive and multifaceted challenge for creators, platforms and the broader digital-economy ecosystem. With the advent of easy global sharing, high-resolution uploads, and large open marketplaces, digital artworks can be copied, reposted, altered and commercialised without the creator’s consent at an alarming rate. [1] Particularly troubling is the rise of non-fungible tokens (NFTs) and other blockchain-based mechanisms whic
Marc Morgenstern
Nov 3, 20251 min read


AI Scrubbing: What It Is and How It Affects Artists
Artificial intelligence has become a double-edged sword for the creative world. On one hand, it opens new tools for expression, collaboration, and discovery. On the other, it raises serious questions about ownership, consent, and the value of artistic labor. One of the most pressing concerns in this debate is AI scrubbing —the process of collecting, cleaning, and preparing massive amounts of online data (including artwork, writing, and music) to train AI systems. What Is AI S
Marc Morgenstern
Oct 1, 20253 min read
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