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When confronted about unauthorized use of an image, many brands respond with a familiar refrain: “It’s fair use.” The phrase is invoked with confidence, as though it were a magical legal shield that dissolves responsibility. In reality, fair use is one of the most misunderstood—and most abused—concepts in modern advertising. Drake has become a popular meme which signifies that he doesn't like the first item and prefers the second item. Rentola has co-opted the meme to say th

Introducing the Graphic Artist category of Artist Armor. We’re building Artist Armor because the creative world has stopped protecting the people who power it. Artists are demanded to show up and create, while their work is copied, scraped, reposted, and stolen—often without credit, permission, or protection. Our founders knew Artists deserved better. They set out to build a platform and marketplace designed to let creatives share, sell, and protect their work—without comprom

The first creative category on Artist Armor. We are building a startup for Artists because the creative world is broken. Too many Artists are showcasing their art in an environment where their work can be copied, scraped, reposted, and stolen— often without credit, permission, or protection. Our founders didn’t want to accept that as “just the cost of being creative online.” So they set out to build something better… A platform and marketplace where artists could buy, sell, a

Part 6/6: Ways Creators Are Having Their Art Stolen Online The most widespread form of creative theft often leaves no evidence. Invisible data scraping happens quietly, at scale, without consent or notification. What Data Scraping Looks Like Automated bots collect images from websites, portfolios, and social platforms.Artists are never told.Consent is never asked. Why It’s So Hard to Detect You won’t see reposts. You won’t see listings. Your work simply disappears into datas

This series is to showcase that memes are being used, most likely without permission from their copyright owners. And that if businesses have no problem using intellectual property from huge entertainment corporations, A list actors, or even the faces of people who have become famous through an internet sensation, they wouldn't have any problem using a smaller artist's IP without their permission and without compensation. Take a scroll through Reddit, Instagram, or X and you’

This Blog Series focuses on How and Why Businesses Use Other People’s IP Without Permission. Code Academy has repurposed actor Sean Bean from The Lord of the Rings to advertise a coding teaching site. Series Overview Memes have become the shorthand of the internet—instantly recognizable, emotionally efficient, and culturally sticky. For marketers, that makes them irresistible. But many of the images, characters, screenshots, and artworks used in memes are protected intellectu

Part 5/6: Ways Creators Are Having Their Art Stolen Online Not all theft looks like copying. When people think of art theft, they might imagine direct duplication — a stolen image, a reposted illustration, a counterfeit print. But one of the most common forms of creative theft today is quieter, harder to trace, and far more damaging over time. It’s called attribution erosion. How Style Copying Works Style copying doesn’t lift a file; It lifts the essence. A familiar palette.

The Illusion of Safety Every time a creator uploads a piece of art, there’s a moment of pride, followed quickly by a flicker of risk. We post, share, and publish to be seen. But in the digital age, visibility and vulnerability often come as a pair.For years, creators assumed that copyright laws, platform policies, and social accountability would protect them. But in 2025, the truth is impossible to ignore:  your art isn’t safe online. The Data That Should Scare Everyone (But

Unauthorized Resale & Print Copying As an Artist, you struggle with the knowledge that every click, share, and repost can become a gateway for theft. From AI scraping to print resale, this six part series will be covering the most common ways creatives are losing control of their art, what they can do to protect themselves, and why protections can’t wait. While trying to find their Customers, Artists are finding they have lost the rights to their own creations. During the ser

The Hidden Epidemic of Digital Theft Every click, share, and repost can become a gateway for theft. From AI scraping to print resale, here’s how creators are losing control of their art online, how you can protect your art, and why protection can’t wait. Every minute, new art goes online — and somewhere, someone is already downloading, reposting, or replicating it without permission. From unauthorized resales to AI scraping, creators are watching their livelihoods erode one s

Article 3 of 6: Ways Creators Are Having Their Art Stolen Online When AI Learns Your Style Without Asking It’s bad enough that creators must accept some level of online risk — a repost here, an uncredited share there. But now generative AI has introduced an entirely new threat: Style theft. Not imitation.Not inspiration. Large Language Models (LLM’s) are absorbing your entire artistic voice — your palette, lines, textures, shapes, and emotional cues — and reproducing it on

Article 4 of 6: Ways Creators Are Having Their Art Stolen Online May of 2014 NFTs were supposed to solve the problem of digital art theft. They promised proof of ownership.Traceability.A way for creators to finally control their digital work. Instead, for many Artists, NFTs created an entirely new form of theft. A tool that’s faster, harder to stop, and nearly impossible to undo. Because while blockchains protect tokens, they don’t protect Artists. Side Note: What Is an NFT,

The state of digital art theft online has become a pervasive and multifaceted challenge for creators, platforms and the broader digital-economy ecosystem. With the advent of easy global sharing, high-resolution uploads, and large open marketplaces, digital artworks can be copied, reposted, altered and commercialised without the creator’s consent at an alarming rate. [1] Particularly troubling is the rise of non-fungible tokens (NFTs) and other blockchain-based mechanisms whic

Artificial intelligence has become a double-edged sword for the creative world. On one hand, it opens new tools for expression, collaboration, and discovery. On the other, it raises serious questions about ownership, consent, and the value of artistic labor. One of the most pressing concerns in this debate is AI scrubbing —the process of collecting, cleaning, and preparing massive amounts of online data (including artwork, writing, and music) to train AI systems. What Is AI S