THE AWKWARD BUYING EXPERIENCE THAT’S KILLING ART SALES (AND HOW TO FIX IT)

Buying art through social media DMs feels uncomfortable and unprofessional. There is something about a face to face meeting that legitimizes the transaction, but to take advantage of the global marketplace it’s not always viable to do this. Because of this it creates the problem of informal transactions.

Online negotiations creates unclear expectations, vague pricing, and casual chats that lead nowhere.

How Artists Can Allay This on Artist Armor

Use structured inquiries. If they don’t give you a creative brief, ask for one. If they don’t have one, make sure you ask qualifying questions early. What is their budget? When is the deadline? What is the scope of the work they want done? Guide buyers through a clear process so there is no misunderstanding. Artist Armor will record the back and forth communication, and if there is any disagreement with what was said, simply pull up the audit report and it will show you everything in convenient pdf. 

The results are a smooth, professional experience leads to more completed sales.